Job Description
Company Overview Casago Coastal NC is a locally led, locally operated vacation rental management group serving four of the most beloved stretches of the North Carolina coastline through our family of brands: Hatteras Realty (Hatteras Island and the southern Outer Banks), Atlantic Beach Realty (the Crystal Coast), Carolina Coast Retreats (Topsail Island), and Carolina Breeze Vacations (Holden Beach). Our sister brand, Seven Keys Vacations, brings the same locally led approach to the Florida Keys.
We are led by a team with decades of combined experience investing in, growing, and operating successful vacation rental management companies - and that experience is paired with on-the-ground local managers who live in the markets they serve. The people making decisions about a homeowner's property or a guest's stay are part of the same community, with the authority to act in real time. We believe vacation rental management is a relationship business, and relationships are built locally.
For homeowners, we are an advocate first - focused on protecting the home, maximizing income, and delivering transparent, real-time reporting. For guests, we deliver professionally cleaned, fully equipped homes backed by reliable local support from check-in to check-out.
As part of the Casago network, North America's largest specialized vacation rental manager, our local teams are backed by enterprise technology, distribution across 25+ leading channels including Vrbo, Airbnb, and Booking.com, and the operational resources of a national platform - while the strategy, service, and relationships remain ours, built locally for the long term.
Position Summary We're looking for a
VP of Marketing to lead marketing for four of the brands in our broader portfolio: Atlantic Beach Realty (the Crystal Coast), Carolina Coast Retreats (Topsail Island), and Carolina Breeze Vacations (Holden Beach) in North Carolina, plus Seven Keys Vacations in the Florida Keys.
This is a strategic leadership role focused on brand, demand generation, and distribution. You will build and own the marketing plan and budget, partner with the Executive Team and Business Development to align marketing with growth goals,lead dedicated Content Creators and manage specialized agency partners.
You'll set direction, hold agency partners and vendors accountable to clear performance metrics, and make sure every marketing dollar is working hard. Success in this role requires someone who moves quickly, takes initiative, and thrives in a fast-paced, evolving environment.
You'll work closely with the local teams in each market to make sure our homes are presented accurately and compellingly across our websites and distribution channels, and you'll represent our brands through relationships with local tourism organizations and strategic partners, as well as community support and sponsorship of key local events.
You'll be the driving force behind our brand presence, orchestrating integrated campaigns across paid, organic, email, and OTA channels and overseeing advertising, public relations, and reputation management. This position offers the perfect blend of strategic thinking and hands-on leadership, where your enthusiasm for storytelling and data-driven decision-making will help Casago Coastal stand out in the competitive vacation rental market.
Key Responsibilities Marketing Strategy, Planning & Budget - Create the annual marketing plan and budget for the four markets, and manage its execution throughout the year
- Strategize with the Executive Team and Business Development to align marketing priorities with portfolio growth goals
- Set clear KPIs for campaigns, channels, and agency partners, and report on return on marketing spend
- Monitor Google Analytics (GA4), website performance, and booking metrics to guide decisions
- Evaluate performance throughout the year and adjust strategy, channel mix, and budget allocation as needed.
Agency & Partner Management - Manage and hold accountable our marketing contractors, including:
- Studio82 (paid social)
- ICND (paid search, SEO, and website)
- Switchback (email marketing)
- Reva (reviews manager)
- Graphic designer
- Meet regularly with agency partners to review performance, approve plans, and evaluate new opportunities
- Oversee website updates, enhancements, new pages, and issue resolution with ICND
Team Leadership & Content Strategy - Develop and direct social media strategy across all four brands, including organic and paid content across Facebook, Instagram, YouTube, TikTok, and other relevant channels
- Manage and develop our Content Creators, setting priorities and providing direction across organic social, on-site content, and segmented email campaigns.
- Direct photo and video content across all four markets, including property videos and stills and coverage of area events and experiences
- Review content for quality, brand consistency, and alignment with the marketing plan
Brand Management - Own the brand identity for Atlantic Beach Realty, Carolina Coast Retreats, Carolina Breeze Vacations, and Seven Keys Vacations
- Oversee the creation of branded materials, including:
- Guest-facing materials such as in-home branding and property signage
- Owner acquisition material and owner gifts
- Branded business supplies and apparel
- Ensure brand consistency and reputation management across websites, social media, email, OTA listings, Google Business Profiles, and print.
- Oversee public relations efforts, including social media influencers, press releases, media opportunities, and brand communications.
OTA Distribution & Listing Quality - Own OTA distribution strategy and listing presence across Vrbo, Airbnb, Booking.com, and other channels
- Work with local teams to ensure accurate and compelling property descriptions, amenities, and photography
- Oversee listing optimization, including headlines, photo selection and order, captions, and tagging
- Manage listings on non-integrated platforms such as Furnished Finder
- Partner with local teams on outreach to past guests of new properties
Partnerships & Business Development Support - Build and maintain relationships with local tourism entities, and other strategic partners
- Identify and coordinate cooperative marketing opportunities, community support initiatives, and sponsorship of key local events Support Business Development with owner-acquisition marketing, materials, and campaigns
Required Qualifications - Minimum 4+ years vacation rental marketing experience, including managing marketing budgets and agency or contractor relationships
- Live in North Carolina or South Carolina and willing to spend minimum 1 week a month at one of our locations.
- Experience leading and developing direct reports, ideally in creative or content roles
- Know how to make data-driven decisions and create data-driven metrics to measure success. Know the data tools to use for vacation rental marketing
- Working knowledge of paid social, paid search, SEO, email marketing, and OTA distribution, enough to direct specialists and evaluate their work
- Efficient in all things tech, quick learner with new software
- Proven organizational skills and the ability to manage multiple partners, projects, and markets at once
- Strong brand sense and attention to detail
- Demonstrated ability to coordinate marketing strategy and execution across multiple channels and brands.
Compensation & Benefits Annual Salary $90,000 - $120,000
Bonus - Up to 20% based on company and individual performance goals
Benefits - Paid time off such as PTO, sick days, and vacation days
- Health, Dental, and Vision insurance
- Life insurance
- Retirement benefits or accounts
- Opportunity for advancement and growth in your role and the company
Job Tags
For contractors, Live in, Local area